“Never be afraid to make some noise and get in good trouble, necessary trouble." John Lewis

 

I admire Indy supporters who spend hundreds of hours pounding the streets and knocking on doors. I have mobility issues, so I use other skills to campaign for Independence.
I posted a couple of articles last week, both of which have had considerable engagement. One was ‘testing the water’ about drafting a petition to hold BBC Scotland accountable which received hundreds of “Yes please, count me in” responses. Just this weekend I posted an article “Formal Complaint Regarding Biased & Inaccurate Reporting on the Queen Elizabeth University Hospital” which, as of this morning has received over 27,000 views on twitter - 27k in 72 hours and goodness knows how many on BSky Social, so not too shabby. Had even 10% of views resulted in written complaints to the BBC, I’d be delighted.
I’m forever raising complaints against Unionist orgs who constantly put Scotland down, BBC Reporting Scotland being arch enemy No.1. 
I see lots of comments from well-meaning people saying thanks for your efforts, sometimes followed with, “Ah, it’s all very well but I tried that and didn’t get a reply”, or, “Good effort, but it’s too lame and we need to do something”. This disappoints me immensely because the 'need to do something' folks don’t often follow this up with an action or suggestion.
I’m all for mass protest by social media, so I tested this with a couple of people who work in the Scottish media circles. One was a former sub-editor with the Herald and another with a highly reputable Scottish Media consulting company. Both had experience of directly targeted mass online complaints, and confirmed this was something which a) scares the MSM when it happens and b) has much more impact on morale than we might think.
If I go to a retail outlet, or restaurant with my wife and we receive dreadful service, she won’t complain. The result is, the supplier either consciously knows that they are crap but continues to rip people off, or are unaware of the public’s dissatisfaction - “BBC Reporting Scotland has just entered the chat.”
I'll be brutal. Most of the Indy movement have not done nearly enough to complain or petition DIRECTLY against those who demean and block the ‘Scotland Good’ news. We can't just sit around shouting at social media any longer. We need to be LOUD in our condemnation of the ‘Scotland Bad’ Anglo-State propaganda; John Lewis's "Necessary Trouble" moments.
Public opinion, amplified by social media or crowds, can force reversals, often demoralizing authorities through sustained scrutiny and internal doubt. As an example,
publiclawproject.org.uk
voided arrests under the laws. Effects: Home Office morale suffered from the defeat, prompting reviews of policing tactics.
I’ve therefore invested in a professional on-line campaign tool, https://www.organiccampaigns.com/
 which Meidas Scotland will initially fund and use to help any Indy group for the purposes of making the complaints handling process, or petitioning, much easier and quicker to do. This has the benefit of controlling the content and reach in-house, avoiding the likes of 38 Degrees and others interfering with editorial control. This means we can challenge BBC Scotland lies almost instantly and have a complaint out within hours, not days.
I'll be seeking some friendly followers to help me with testing this system from today, Wednesday 4th once I populate the system with some dummy data. I really hope you can help and support this initiative.
Please look out for my next post today entitled “Smart Guinea Pigs Required - Apply Here”